Brand Story
HAERI
The Healing Touch
"The Art of Releasing Pain — Finding the Root Cause"
Brand Naming
The Meaning of HAERI
HAE (解) — Release
To release tension in fascia and muscles, resolving the root cause of pain through professional, specialized care.
RI (理) — Principle
Grounded in scientific principles and systematic analysis, restoring the body's natural balance through evidence-based techniques.
HAERI LAB is named after its founder, Dr. Haeri Lee, while embodying
the philosophy of "releasing tension (解) and restoring through principle (理)."
Founder & Director
Dr. Haeri Lee
Ph.D. in Science | 14 Years of Clinical Expertise
"I provide the last answer for pain that even hospitals couldn't resolve."
With 14 years of expertise in beauty and body care, Dr. Lee has been providing definitive solutions for chronic pain that conventional medicine couldn't address. Through years of clinical experience and analysis of countless cases, she developed the Point·Line·Surface (점선면) Fascia Technique — a healing method that goes beyond simple treatment to resolve the fundamental causes of pain.
For clients who visited countless hospitals without finding relief, Dr. Lee's approach addresses the root factors rather than temporary symptoms, transforming lives from suffering to restored quality of living.
Her mission extends beyond personal success — by training more practitioners in this technique, she aims to bring hope to those suffering from chronic pain and elevate the healing capabilities of the entire industry.
Core Technology
Point · Line · Surface Technique
A proprietary K-Therapy wellness technique in the field of fascia care
Point (點) — Meridian
Precisely stimulating acupressure points along meridians to promote energy circulation and restore natural flow.
Line (線) — Fascia
Following fascial lines to release connected tension patterns and restore whole-body balance.
Surface (面) — Fascia
Comprehensively releasing broad fascial surfaces to effectively reach and treat deep tissue layers.
"Verified by a client satisfaction score of 4.7/5.0"
Brand Definition
"For those who suffer from unexplained pain,
we find the true cause in muscles and posture,
guiding you back to a pain-free life."
Who We Serve
We Exist for You
Those who suffer from chronic pain that even hospitals couldn't diagnose or treat
Those experiencing chronic pain from daily posture habits and lifestyle patterns
Practitioners seeking professional fascia care training for career advancement
Keywords
Core Values
K-Therapy
Global expansion of Korean wellness techniques
Point·Line·Surface
An original healing method integrating meridian and fascia systems
Pain Recovery
Addressing root causes, not just temporary relief
Credentials
Qualifications & Career
Education
- Ph.D. in Science, Konkuk University (2024)
- M.A. in Beauty Management, Kookmin University (2019)
- Former Adjunct Professor, Konkuk University
- Former Adjunct Professor, Osan University
Certifications
- National Skincare Specialist License
- Foot Care Specialist Certificate
- Thai Massage Certificate
- Body Alignment Specialist Level 2
Advanced Training
- Vodder School Manual Lymph Drainage (MLD)
- CranioSacral Therapy (CST) Part 1 & 2
- Muscle Energy Technique (MET)
- Reiki & Cranial Osteopathy
Awards
- Grand Prize, Body Alignment — Kookmin Univ.
- Grand Prize, Gua Sha Therapy — Kookmin Univ.
- Grand Prize, Salon Technique — Int'l Beauty Exchange
- Grand Prize, Gua Sha — Int'l Beauty Federation
Research
Doctoral Research
EEG-Based Study on the Insomnia Relief Effects of Lavender in Cervical Fascia Care
Ph.D. Dissertation, Konkuk University
EEG-Based Relaxation Effects of Clary Sage in Cervical Care
Academic Research
Effects of Aromatherapy Rotator Cuff Massage on Women's Shoulder Pain
Academic Research
Global Vision
Expanding K-Wellness Worldwide
Systematizing the proven Point·Line·Surface technique through online education,
overcoming geographical limitations to spread K-Wellness globally.
Global Access
Through our online education platform,
K-Therapy can be learned from
anywhere in the world.
Local Instructor Training
MOU partnerships with local institutions
and instructor training programs
for sustainable global expansion.
International Certification
K-Wellness international symposiums
and a standardized certification system
for credible qualifications.